Strategise. Create.

Play. Iterate.

We’re a video agency with a strong focus on performance and a tight grip on strategy.

Every video we produce helps brands like yours communicate smarter with content that works harder. And we do it by creating videos that outperform their good looks.

We know that content created from a tight strategy has the power to completely transform the way your brand interacts with customers. So we’ll spend time helping you identify your need, then set to work delivering your results.

At Hatsoff, we partner with brands looking for more than pretty pictures. Our client list is packed with businesses wanting to lift their game when it comes to their long term content strategy.

Developed over years working within the creative and strategic side of production, our programs make planning and creating successful videos faster and easier.

We consistently create content that over-delivers on expectations. From startups needing a slick launch video to Australia’s biggest businesses and agencies chasing smarter campaigns.

Leadership Team

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Lloyd Will

Founder & Creative Director

Lloyd founded Hatsoff to connect with audiences through compelling stories and beautiful imagery. With a passion for film and narrative content, he’ll make sure the message is on brand and captures the attention of the audience. Lloyd will manage all things creative to ensure your vision comes to life.

Sam Cruickshanks

Partner & Executive Producer

Sam comes from an Advertising background and partnered with Lloyd to broaden the Hatsoff strategic offering and drive a customer-first focus in the content space. Sam will work with the wider team to ensure the strategy is achieved on time and on budget.

hatsoff sam cruickshanks


hatsoff hype dc subtype

"Hatsoff show a genuine passion, dedication, creativity and attention to detail to all creative projects they approach. Together we have worked on both large and small creative campaigns and have been instrumental in our content strategy supporting the awareness and engagement of our brand. They’re a part of our team and a joy to work with!"

Tia Paterson

Head of Marketing, Hype DC & Subtype

hatsoff sports performance tracking spt

"The key to a successful outcome is working closely with a team to identify, create and execute on driving value to your business and your customers. Working with Hatsoff delivered on every front. From the commencement of the project and an ‘idea’ to delivering a finished product, Hatsoff were outstanding in their delivery and also their management of the process. A fantastic team and fantastic outcome."

William Strange

CEO, Sports Performance Tracking

hatsoff xblades

"We approached Lloyd and Sam at Hatsoff with a project to reinvigorate and relaunch XBlades as we took the brand in a new direction. The vision, creation and execution of our visual content was seamless from end to end, with everything done on time and to budget. Highly recommended for any brand’s digital/content marketing needs."

Jonathan Lindsay

General Manager, Xblades

Let's do this.

Get in touch and we'll set to work on helping your business realise its potential. We're ready to optimise your video strategy when you are.

Get in touch
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