Able Foods

Brand Launch Content

Overview

Able Foods is a disruptor in the ‘Ready-made-meal’ space catering specifically to people on the NDIS and helping support people with disabilities by providing them with employment opportunities throughout the business. We created a brand video to help launch the company in 2020.

Insight

People with disability feel that many products and services designed for their community can often feel like an afterthought, and the marketing tends to stereotype them.

Idea

Go behind the scenes at Able Foods to see how they’re creating a business from the ground up to be disability voice led, provide employment opportunities for people with disability and set the tone for the brand moving forward.

Result

Able Foods published the content on the 8th September and within the first 24 hours received overwhelming results.

  • Able Foods published the content on the 8th September and within the first 24 hours received overwhelming results.
  • Able Foods published the content on the 8th September and within the first 24 hours received overwhelming results.

"I don’t think we were prepared for the amount of interest we had within the first 24 hours. The organic reach was well beyond our expectations, with over 50K views and 300 shares, now we’re looking forward to seeing how our paid strategy performs. For a new brand, the first piece of communication is so important and I feel despite the challenges we faced, the content has been a huge success. We’re already working on the next phase of the content strategy with Hatsoff and are really looking forward to continue releasing regular content. It's one thing to say you create engaging content, but it's another to get real results."

Spencer Ratliff, Head of Marketing & PR

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Let’s kick things off with a content health check. We’ll get into your content needs and help you envision where a proper video strategy could take your business. Already have a brief?

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