During the summer, Dulux encourages customers (Creative Refreshers) to tackle more projects outside and have fun with painting. In partnership with Scooter Creative, hatsoff were approached to develop a content campaign that showcases 4 major outdoor projects - Exterior Wall, Fence, Door and Windows.
Exterior projects are big and daunting, therefore they are likely to be put off. By reducing the mental barriers to starting an exterior project, we will encourage more Creative Refreshers to take on more projects.
Take On Anything is a content series that showcases how easy it is to get your home looking its best for summer. We developed 4 detailed step by step guides on how to paint a fence, window, door and exterior wall, and a series of shorter expert tips around barriers including ‘how much paint will I need?’ and ‘Perfect Painting Conditions’.
Let’s kick things off with a content health check. We’ll get into your content needs and help you envision where a proper video strategy could take your business. Already have a brief?Book now