Dulux

Take On Anything - How-to-Series

Overview

During the summer, Dulux encourages customers (Creative Refreshers) to tackle more projects outside and have fun with painting. In partnership with Scooter Creative, hatsoff were approached to develop a content campaign that showcases 4 major outdoor projects - Exterior Wall, Fence, Door and Windows.

Insight

Exterior projects are big and daunting, therefore they are likely to be put off. By reducing the mental barriers to starting an exterior project, we will encourage more Creative Refreshers to take on more projects.

Idea

Take On Anything is a content series that showcases how easy it is to get your home looking its best for summer. We developed 4 detailed step by step guides on how to paint a fence, window, door and exterior wall, and a series of shorter expert tips around barriers including ‘how much paint will I need?’ and ‘Perfect Painting Conditions’.

Result
  • Campaign reached over 1.2 million people
  • The ‘tips’ series helped drive strong engagement on social and drive traffic to long form education with 30,814 website sessions 
  • Received strong engagement with 58,548 likes, shares and comments

Get free advice.

Let’s kick things off with a content health check. We’ll get into your content needs and help you envision where a proper video strategy could take your business. Already have a brief?

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