We were tasked to find a way to enhance the brand, engage their existing community and reach new audiences.
Emerging Artists, Musicians and Dancers quit pursuing their passion before they have a chance to show their talent to the world...
We developed ‘Discover Series’. A campaign focused on inspirational ambassadors in Art, Music and Dance to inspire creativity and call on emerging talent to post & share their own content with the unique campaign hashtag #discoverseries. The chosen Artist, Musician and Dancer spent time with their relevant ambassador in a 1 on 1 mentoring session.
The Brand Uplift study showed the audience was 95x more likely to search a brand keyword after viewing campaign.
• Campaign reached 18,913,600 views
• 12,532 engaged with the campaign
• Over 1,400 pieces of user-generated content
• 5,000 new followers
Let’s kick things off with a content health check. We’ll get into your content needs and help you envision where a proper video strategy could take your business. Already have a brief?Book now