Sport Performance Tracking (SPT) approached us to create a suite of branded content that appeales each of their customer categories - Athletes, strength and conditioning coaches and head coaches. The content needed to feel sport agnostic and appeal to an international audience.
We poured over testimonials and found that prior to using SPT’s technology, the customers we’re ‘just guessing’ when it came to performance and injury management. To be competitive in a tech driven world, guessing isn’t good enough. We’re calling for athletes and coaches alike to ‘Stop guessing’ and track everything.
We created an extended hero piece which switches between the three perspectives to give a birds eye view of the different product applications and a series of social edits specific for each customer category.