Hatsoff Content
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MEDIBANK - Free + Active Commercial

The Free and Active program is a community based exercise initiative driven by Medibank with the help of BBE. With an initial script provided, we came in for creative guidance, sourcing talent, locations and producing the content. 

 

PROJECT:

Free + Active

CLIENT: MEDIBANK

AGENCY: BBE

 

The Free and Active program is a community based exercise initiative driven by Medibank with the help of BBE. With an initial script provided by BBE, we came in for creative guidance, sourcing talent, locations and producing the content. With an extremely tight deadline, the challenge was to fit everything in a short production window and post production timeline. We took full advantage of the Adobe CC Wipster integration, to speed up feedback times and structured our edit, grade and sound mix so we’re able to have multiple users working simultaneously. With multiple versions of the content living on various screens including TV, it was important to be really flexible when it came to dispatch.

 
Medibank - Behind the Scenes - Video Production