Hatsoff Content
Platypus Shoes - Video content.png

PLATYPUS Branded Content

Platypus Shoes

 

PROJECT:

OWN YOUR STYLE

CLIENT: PLATYPUS
AGENCY:  HATSOFF

Own Your Style is a brand piece that celebrates style, however it translates. The campaign contains an extended hero content piece cut down to suite each platform, with a series of character edits, teasers and a catalogue of short 6 second product based content.

The campaign was required to live across multiple platforms, in different sizes and be viewed by different audiences, both customers and brand partners. With that in mind, we approached the creative by looking at the end frame, how do we tell vastly different stories while keeping the campaign as a whole, feel like it’s cut from the same cloth, showcase product, without being too obvious, and, keep the message broad enough that we don’t exclude anyone.

 
 
 
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